Our creative agency was charged with unveiling the Canadian Institute of Mining’s (CIM) new brand identity in Vancouver in front of over 7 000 attendees, marking their first rebrand since 1990. This critical moment celebrated CIM's evolution since 1898 and honored its 50+ global branches. Our task was to highlight the organization’s growth and modern advancements, reflecting both its storied past and its dynamic future.
Client:
The Canadian Institute of Mining, Metallurgy & Petroleum (CIM)
Marketing Director: Alonso Galicia (CIM)
Art Direction: WillDesign Studio
Graphic Design: WillDesign Studio
Motion Design: WillDesign Studio
Music (Premium Beat): Tick Tick Boom by Evan MacDonald
CEO of CIM
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