CIM Brand Reveal

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The Mandate

Our creative agency was charged with unveiling the Canadian Institute of Mining’s (CIM) new brand identity in Vancouver in front of over 7 000 attendees, marking their first rebrand since 1990. This critical moment celebrated CIM's evolution since 1898 and honored its 50+ global branches. Our task was to highlight the organization’s growth and modern advancements, reflecting both its storied past and its dynamic future.

Client:

The Canadian Institute of Mining, Metallurgy & Petroleum (CIM)


Marketing Director: Alonso Galicia (CIM)
Art Direction: WillDesign Studio
Graphic Design: WillDesign Studio
Motion Design: WillDesign Studio
Music (Premium Beat): Tick Tick Boom by Evan MacDonald

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Unveiling of the new CIM logo.
Photo of the audience listening to the launch video we created.
Showcase of the new modern imagery of the updated branding for CIM.
Welcome screen at the opening ceremony at CIM Connect 2024.
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" I’ve watched it dozens of times and it still gives me goosebumps! "
Angela Hamlyn

CEO of CIM

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