Aléo Foundation
Branding Video
The Mandate
We collaborated with Dentsu Creative to design the video for the launch of the new visual identity for the Aléo Foundation. This non-profit organization supports athletes in Quebec in their quest to reach their full potential, and our goal was to create a visual narrative that would effectively communicate the organization's mission and message in their branding transition.
Agency: Dentsu Creative
Client: Fondation Aléo
Executive Director: Patricia Demers
Creative Director: Karl Ouellette
Artistic Direction: Diana D’Alesio, Fernanda de Souza
Copywriting: Patrice Daigneault
Agency Production: Vanessa Gervais
Advisory Service: Jean-François Lalande, Josée Berniqué
Media: Sébastien Labelle
Sound Design: Lamajeure
Director of Photography: Bernard Brault
Motion Design: WillDesign Studio
